Code Adam is the missing-child response protocol used in hundreds of locations nationwide. It takes minutes to learn and could change a life.
How do I do it?
The Code Adam response is built around a five-step framework. This framework is designed to be remembered under pressure and acted on in seconds. Nailing these steps will not only empower your team, but it can save lives.
Step 1 (Preview)
When a child is reported missing, immediately gather key details, and a photo if available.
What Comes in Your Training Kit?
A five-minute scenario-driven walkthrough of the protocol.
Visible reminders for entrances and back-of-house.
A quick-reference guide for your team.
Is your store ready?
Critical thinking questions to test retention.
Order Your Kit
Share a little about your workplace and receive a training kit in the mail in 1-3 weeks. No cost. No catch.
Your training kit ships to the address you provided and typically arrives in 4–5 months. Questions about your order? Contact CodeAdam@NCMEC.org.
About Code Adam
Since 2010, Old Navy has partnered with NCMEC to help keep children safe by raising awareness, supporting critical programs like Hope Bags, and providing free Child IDs in stores nationwide. Their support helps NCMEC offer Code Adam training and resources to retailers and organizations across the country, while ensuring every Old Navy store is equipped to respond quickly and safely if a child goes missing.
Sponsored By
More About NCMEC
The National Center for Missing & Exploited Children is a private, non-profit 501(c)(3) corporation whose mission is to help find missing children, reduce child sexual exploitation, and prevent child victimization. NCMEC works with families, victims, private industry, law enforcement, and the public to assist with preventing child abductions, recovering missing children, and providing services to deter and combat child sexual exploitation.